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	<title>SFIMA Summit 2012: Into the Social Media Stratosphere</title>
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		<title>Rohit Bhargava &#8211; Digital Likeonomics: 7 Sure Signs Your Social Media Strategy Will Fail</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/rohit-bhargava-digital-likeonomics-7-sure-signs-your-social-media-strategy-will-fail/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/rohit-bhargava-digital-likeonomics-7-sure-signs-your-social-media-strategy-will-fail/#comments</comments>
		<pubDate>Thu, 10 May 2012 14:08:51 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Speakers]]></category>

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		<description><![CDATA[Success may be hard to predict, but failure is actually pretty easy &#8230; especially when it comes to social media marketing. Getting ahead in the social world requires more than just creating content, finding a great listening tool, or engaging on-and-off with fans and followers. You need to build a likable and trusted brand that [...]]]></description>
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		<title>Dannielle Kawamoto, eMarketer: Social Media Trends and Opportunities</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/dannielle-kawamoto-emarketer-social-media-trends-and-opportunities/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/dannielle-kawamoto-emarketer-social-media-trends-and-opportunities/#comments</comments>
		<pubDate>Tue, 08 May 2012 00:00:54 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Speakers]]></category>

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		<description><![CDATA[This presentation highlights some of the latest trends in social media usage and spending. It also addresses some challenges marketers face, most notably in measuring results. Dannielle Kawamoto is a Business Development Manager for eMarketer, where she is responsible for establishing relationships with brands and agencies across much of the southern United States. Over the [...]]]></description>
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		<title>Megan Leap, Director of Content and Marketing &#8211; Online Marketing Institute</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/megan-leap-director-of-content-and-marketing-online-marketing-institute/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/megan-leap-director-of-content-and-marketing-online-marketing-institute/#comments</comments>
		<pubDate>Tue, 01 May 2012 02:16:47 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Speakers]]></category>

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		<description><![CDATA[Megan Leap heads up marketing and content for the Online Marketing Institute, the most trusted source for digital marketing education and training. She is a recognized expert in social media and content marketing, and her work has been featured in The New York Times, Entrepreneur Magazine, SmartBrief, and more. Previously, she was Online Marketing Manager [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SFIMA Summit Sponsorship Opportunities</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/sfima-summit-sponsorship-opportunities-2/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/sfima-summit-sponsorship-opportunities-2/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:57:06 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Sponsors]]></category>

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		<description><![CDATA[Sponsorship Opportunities Sponsoring at the SFIMA Summit is an excellent way to get exposure to South Florida&#8217;s most progressive companies. Our membership base and event attendees represent interactive marketers from local Fortune 1000 companies, interactive agencies, marketing-related technology firms, marketing-focused consulting firms and online media companies. Evening Cocktail Party Sponsor - Signage Sponsor - Balloon [...]]]></description>
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		<title>SFIMA Summit 2012 Sponsors</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/sfima-summit-2012-sponsors/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/sfima-summit-2012-sponsors/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:56:12 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://sfimasummit.com/?p=615</guid>
		<description><![CDATA[Evening Cocktail Party Sponsor: Current trends show that industry overhead is up, talent turnover at an all-time high and media fees are down. Centro Media Logistics provides technology and solutions for agency partners to increase workflow efficiency, save up to 60% in execution costs, improve billing and issue resolution and ultimately higher retention rates and [...]]]></description>
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		<title>Jay Berkowitz, Owner, Ten Golden Rules: Social Media Success Stories</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/jay-berkowitz-owner-ten-golden-rules-social-media-success-stories-powerful-case-studies-for-business-and-personal-branding/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/jay-berkowitz-owner-ten-golden-rules-social-media-success-stories-powerful-case-studies-for-business-and-personal-branding/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 00:20:12 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Speakers]]></category>

		<guid isPermaLink="false">http://sfimasummit.com/?p=679</guid>
		<description><![CDATA[Powerful Case Studies for business and personal branding - Learn from real business examples of Social Media programs that generate positive ROI - Best practices for measuring what works in Social Media - The secret to Facebook marketing - What is next in Social Media opportunities]]></description>
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		<title>Dick Raman, CEO, BrandReact:  Social + Mobile + Local</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/dick-raman-ceo-brandreact-social-mobile-local/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/dick-raman-ceo-brandreact-social-mobile-local/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 00:28:35 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Speakers]]></category>

		<guid isPermaLink="false">http://sfimasummit.com/?p=690</guid>
		<description><![CDATA[Dick Raman is a successful entrepreneur, author and Social Media &#038; eCommerce Guru. He founded his first company, TIE Holding NV, in 1987 and took it public on the EuroNext Stock Exchange in 2000 as the first Internet company in The Netherlands. He moved from Amsterdam to the USA in 2005. On January 1, 2011 [...]]]></description>
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		<item>
		<title>SFIMA Summit 2012 Agenda</title>
		<link>http://www.onlinemarketinginstitute.org/sfima-summit-2012.html</link>
		<comments>http://www.onlinemarketinginstitute.org/sfima-summit-2012.html#comments</comments>
		<pubDate>Tue, 03 Apr 2012 19:58:25 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Agenda]]></category>

		<guid isPermaLink="false">http://sfimasummit.com/?p=147</guid>
		<description><![CDATA[New speakers and topics are being added daily. Please click here for the most up-to-date agenda. Here are some agenda highlights: 8:15 AM – 9:15 AM Networking and registration 9:15 AM – 10:00 AM Opening Keynote &#8211; Rohit Bhargava, Ogilvy &#8211; Global Strategy &#38; Planning Group Digital Likeonomics: 7 Sure Signs Your Social Media Strategy [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Directions to Miniaci Performing Arts Center</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/miniaci-performing-arts-center-location/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/miniaci-performing-arts-center-location/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 16:26:25 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Directions]]></category>

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		<description><![CDATA[Rose and Alfred Miniaci Performing Arts Center is located at: 3100 Ray Ferrero Jr. Blvd. Ft. Lauderdale, Fl. 33314 View Larger Map Directions: From I-95 or Florida’s Turnpike Exit at I-595; proceed west to University Drive exit. Turn left (south) onto University Drive. Proceed to SW 30th Street (Abe Fischler Blvd.) turn left (east). Proceed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The SFIMA Summit Team Thanks:</title>
		<link>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/the-sfima-summit-team-thanks/</link>
		<comments>http://sfimasummit.com/index.php/2012-Driving-ROI-With-Search-and-Social/the-sfima-summit-team-thanks/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 15:42:39 +0000</pubDate>
		<dc:creator>sfimaadmin</dc:creator>
				<category><![CDATA[Donations]]></category>

		<guid isPermaLink="false">http://sfimasummit.com/?p=40</guid>
		<description><![CDATA[Companies Donating to SFIMA Summit 2012: iPhone/iPad app by AppBurst : http://www.appburst.com Logo design by The Office Ants : http://www.theofficeants.com Flyer designed by James Ross Advertising : http://www.jamesrossadvertising.com Site provided by Exults : http://www.exults.com Event Photography by Eric A. Soto : http://ericsoto.net]]></description>
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